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Media Kit

Media Kit


I’m a former ballerina turned travel journalist and theatre publicist, based in Cape Town, South Africa. My first trip out of South Africa was at the ages of 14 and 15 to Monaco, Tel Aviv, Lausanne, Jerusalem, Nice, Cannes, Paris and London to train with some of the world’s best teachers and coaches. Later, as a professional ballerina, I danced in the USA, Canada, Hong Kong and South Africa. I now find myself, fortuitously, with a dynamic dual career as a travel journalist and PR, a skillset that has stood me in good stead as a writer motivated by a passion for telling stories that will inspire others to travel and celebrate an adventurous life. (I also tend to randomly leg hoist, often by request – it’s an ex- ballet dancer thing)


I began solo travelling in earnest in 2008 with a goal to explore at least two new destinations a year and to date I’ve visited sixty cities on several continents. I’m particularly passionate about ethical and responsible travel, love discovering different cultures and prefer venturing off the tourist track to uncover the personality and authenticity of a place. I take my photography seriously, shooting on a Canon DSLR. My images have been published alongside my editorials in all the magazines to which I contribute.

PUBLISHED WORK (South Africa)                                                                  SAFREA member number: SAF02436

I’ve been writing editorials for newspapers since 2008 on a broad range of lifestyle topics that include travel, design and food. My mentor from the start has been one of South Africa’s most prolific writers, Pieter-Dirk Uys.

In Newspapers, my editorials have been placed in the Sunday Times Lifestyle, City Press, Sunday Independent, Weekend Argus, Cape Times, Sunday Argus, Cape Argus, Special Correspondent (Cape Argus and Cape Times)

On Television, I’ve been featured as a publicist and interviewed on SABC3 Expresso Show, on Top Billing’s Facebook blogger master class;

On Radio, I’ve talked about my travels including responsible tourism, travel trends for 2018, on Capetalk, 702 and Radio Helderberg

Magazines to which I’ve contributed include House & Leisure, Khuluma, SLOW, Indwe, Skyways

Online placement & interviews include Bizcommunity, Sawubona, Travelupdates, iAfrica, Kiss From The World, Zipkick Bloggers


I started my blog in 2013 as an online journal of my travel and life experiences at home and abroad. I’m as inspired in my home country as I am elsewhere in the world and make a point of keeping up to date with new developments in the sectors about which I like to write. All my published work can be found on the blog under ‘Media’.


Winner of the #helloweekend Blogathon in 2016 (What to do in Cape Town in 48 hours)

Winner of Air France SA’s #letmebefrench 2014 Twitter photographic competition


I enjoy working with reputable travel and lifestyle brands and PR agents that stand for sustainability and promote exceptional travel experiences. PR agencies I have worked with include Lloyd Orr, Hot Oven Marketing, Le Boat, Sunsail, The Moorings, Phangan Bicycle Tours, Five Star PR, Visit Britain, Air France ZA, Cheapflights, Edelweiss Air, Karin Duncker PR, Franchhoek Tourism, Off the Marque PR and Atout France.

Please click on the ‘Contact’ tab to get in touch about trip invitations, guest blogs and campaign collaborations.


Twitter 6869 | Instagram 3843 | Facebook Cape Town Diva 696 | Facebook: Allison Foat 4297 | Steller 3217

  Until next time,